539 car dealers found. Want results sorted by distance? Use the zip code search.
The largest concentration is in Milwaukee (51), followed by Appleton (9) and Janesville (8).
4141 South 108th Street, Greenfield, WI, 53228
2145 North Greenville Drive, Greenville, WI, 54944
1200 Carmichael Road, Hudson, WI, 54016
4001 Milton Avenue, Janesville, WI, 53546
710 West 9th Street North, Ladysmith, WI, 54848
4611 Expo Drive, Manitowoc, WI, 54220
5211 West Lisbon Avenue, Milwaukee, WI, 53210
Dealer pricing usually has more room to negotiate than the sticker suggests — treat the listed price as a starting point, not a final number. Financing terms, trade-in value, and add-on packages are often where a dealer's real margin is, so it's worth negotiating those separately rather than as one bundled monthly payment.
What's the difference between a franchise and an independent dealer?
A franchise dealer sells a specific brand (Toyota, Ford, etc.) under that manufacturer's rules and typically has access to certified pre-owned programs and factory warranties. An independent dealer sells a mix of makes and models with more pricing flexibility but usually no manufacturer-backed programs.
Should I get pre-approved for financing before visiting?
It's worth doing — a pre-approval from your bank or credit union gives you a real interest rate to compare against whatever the dealer offers, and negotiating leverage even if you end up financing through the dealership.
Which fees are actually negotiable?
Taxes and government title/registration fees are fixed by law. Documentation fees, add-on packages, and the vehicle price itself are usually negotiable — ask directly which is which before agreeing to anything.