539 car dealers found. Want results sorted by distance? Use the zip code search.
The largest concentration is in Milwaukee (51), followed by Appleton (9) and Janesville (8).
1101 Commerce, Black River Falls, WI, 54615
17740 West Bluemound Road, Brookfield, WI, 53045
448 East Chippewa Street, Cadott, WI, 54727
1231 East Geneva Street, Delavan, WI, 53115
6420 South 108th Street, Franklin, WI, 53132
6319 South 108th Street, Franklin, WI, 53132
5200 North Port Washington Road, Glendale, WI, 53217
Dealer pricing usually has more room to negotiate than the sticker suggests — treat the listed price as a starting point, not a final number. Financing terms, trade-in value, and add-on packages are often where a dealer's real margin is, so it's worth negotiating those separately rather than as one bundled monthly payment.
What's the difference between a franchise and an independent dealer?
A franchise dealer sells a specific brand (Toyota, Ford, etc.) under that manufacturer's rules and typically has access to certified pre-owned programs and factory warranties. An independent dealer sells a mix of makes and models with more pricing flexibility but usually no manufacturer-backed programs.
Should I get pre-approved for financing before visiting?
It's worth doing — a pre-approval from your bank or credit union gives you a real interest rate to compare against whatever the dealer offers, and negotiating leverage even if you end up financing through the dealership.
Which fees are actually negotiable?
Taxes and government title/registration fees are fixed by law. Documentation fees, add-on packages, and the vehicle price itself are usually negotiable — ask directly which is which before agreeing to anything.