539 car dealers found. Want results sorted by distance? Use the zip code search.
The largest concentration is in Milwaukee (51), followed by Appleton (9) and Janesville (8).
1701 Southeast Frontage Road, Mount Pleasant, WI, 53177
280 East Wolf Run, Mukwonago, WI, 53149
282 East Wolf Run, Mukwonago, WI, 53149
7020 South 27th Street, Oak Creek, WI, 53154
8200 Frontage Road;120th Avenue, Pleasant Prairie;Bristol, WI, 53142
3000 Eastern Avenue, Plymouth, WI, 53073
2500 East Main Street, Reedsburg, WI, 53959
139 North 2nd Street, Reedsville, WI, 54230
1524 South Main Street, Rice Lake, WI, 54868
2700 Decker Drive, Rice Lake, WI, 54868
1330 South Main Street, Rice Lake, WI, 54868
1202 South Main Street, Rice Lake, WI, 54868
4230 South Kinnickinnic Avenue, Saint Francis, WI, 53235
1015 South Black River Street, Sparta, WI, 54656
Dealer pricing usually has more room to negotiate than the sticker suggests — treat the listed price as a starting point, not a final number. Financing terms, trade-in value, and add-on packages are often where a dealer's real margin is, so it's worth negotiating those separately rather than as one bundled monthly payment.
What's the difference between a franchise and an independent dealer?
A franchise dealer sells a specific brand (Toyota, Ford, etc.) under that manufacturer's rules and typically has access to certified pre-owned programs and factory warranties. An independent dealer sells a mix of makes and models with more pricing flexibility but usually no manufacturer-backed programs.
Should I get pre-approved for financing before visiting?
It's worth doing — a pre-approval from your bank or credit union gives you a real interest rate to compare against whatever the dealer offers, and negotiating leverage even if you end up financing through the dealership.
Which fees are actually negotiable?
Taxes and government title/registration fees are fixed by law. Documentation fees, add-on packages, and the vehicle price itself are usually negotiable — ask directly which is which before agreeing to anything.